Since last week’s blog on synopses, I’ve been busy talking with other writers about what really hooks a reader. So I guess it’s time to talk about the synopsis’ hot older sister…

The query.

She’s sexy and alluring and you wish you could get to know her a little better.

And unlike the synopsis, you don’t have to show your whole hand. Whether you want to think of it as a movie trailer or batting your literary eyelashes, what you need is a few killer lines that are going to leave them wanting more.

Or maybe it’s more like writing a personal ad. In it, you show the best possible version of you. Someone that sounds like a person you’d want to meet. But remember, if you are successful, there’s going to be a first date. And there’s no way you can make yourself (or your book) 5′6, with raven hair and silver eyes, if you’re not that already.

So, how do you do this? How do you balance information with allure? How do you sound exciting, but true to your book? As other writers and I puzzled this out, here are a few essentials that came up again and again.

-Play to your strengths.

If your book is funny, make us laugh. If your writing is lyrical, sweep the reader up in your language. If its got fighting lemurs and ninjas and pirates, make us want to pull out our throwing stars. I know this seems obvious, but when you sit down to the daunting task of boiling your novel down into a couple paragraphs or a 30 second pitch, it’s so easy to forget. Plus it’s hard.

-Use active, specific language. Shorter sentences and present tense can also give your words immediacy.

As we try to sum up our beloved books, we often unintentionally distance ourselves. We write “Little Red Riding Hood walked to Grandmother’s house.”

Instead of…”Little Red Riding Hood strides into the dark woods, unaware that each step takes her closer to peril.”

For a few extra (and, I concede, cheesy) words, I’ve bought emotional impact and characterization.

-Just like in the opening lines of a book, in queries it’s important to immediately show what your main character wants.

“Everyday, Rapunzel gazes out over the sea of trees, wishing she could walk beneath their emerald branches.”

-Lure your readers in and keep them wanting more.

Remember, you’re painting a picture, and you want it to convey a character in a specific pose, a mood, a setting. Keep your sentences relatively simple, free of complex punctuation. For the sake of clarity and emphasis, avoid names of secondary characters if you can help it. Likewise, avoid terms that are specific to your book and require explanation. You only have a few precious lines to draw the audience into your world, and you don’t want anything to break the spell.

As important as it is to give your readers enough to tempt them, it’s just as important to know when to stop. You can choose the climatic moment that plunges your character into the conflict of the story. Or you can go a little farther, alluding to the way the character might get out of their conundrum. But unlike a synopsis, in a query you don’t want to give away too many answers.

“After years of living far from the Castle, Sleeping Beauty is overwhelmed by boisterous crowds and the thunder of fireworks. She flees her birthday festivities, only to find something more disturbing waiting for her behind a closed door.”

If you can make your reader or listener really feel the plight of your character and make them wonder what’s behind that door, then you’ve done it. And a request for your manuscript will not be far behind.

So, let’s dust off last week’s metaphor, mostly cause it’s almost lunchtime and I’m getting hungry. If a synopsis is a recipe for a chocolate souffle, then a query is a free sample at the chocolate shop. Tiny, delicious, and there to convince you to buy the whole box. Omnomnom!

Posted in Hooks, Synopsis, Writing

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